BRIGHT, FEMININE, + ABSTRACT BRANDING
Abundance was a concept for pre-natal beverages that needed branding and packaging concepts established for formal pitches. We wanted the brand to embrace positive moments of pregnancy: finding a treat that satisfies your stomach and nourishes you and your growing baby. The colors are bold and bright and abstract shapes capture feminine forms. The logo uses the negative space of a droplet to portray the shapes of a woman with her child.
The design materials include logo design, brand guide, and can packaging.
This current work-in-progress combines my passion for design and illustration with my interest in cryptozoology. I take mysterious concepts and stories and turn them into bright and friendly creatures that star in their own children’s book. The saturated palette, smooth gradients, and inventive illustrations will complete a book full of 10 creatures.
The design materials include book cover design and layout and illustrations.