As the Marketing Manager for NMPC, I completed a full rebrand of the largest coffee roaster in New Mexico. The brand had established a strong presence in the region so it was necessary to keep certain iconic elements: the bright red packaging and circular logo. Southwestern and iconic New Mexican elements are incorporated into the branding, along with organic textures and playful typography.

The design materials included multiple coffee packages, can label, print marketing materials, merchandise elements, event marketing campaigns, tradeshow elements, and packaging displays.