The Arcade is a redevelopment project of a historic building in the heart of downtown Dayton, Ohio. With so much history and community passion behind this colossal project, the Arcade called for a delicate balance of design. Modern, geometric design meets the iconic architectural elements of the building, all contained within a circle to signify a place the community will come together.

This branding project included a versatile logo package, branding guide, and construction fence signage.