Understory Venture’s goal is to spur economic growth in marginalized communities by connecting entrepreneurs with financial and social capital. The brand needed to be professional and friendly; by incorporating playful and colorful elements, we celebrate the diverse community they represent. The logo is dynamic and versatile with an option to suit any backgrounds or orientation. Each symbol represents an idea that company embraces: community, gathering, teamwork, wealth, connection, and more.

This project included a logo, brand guide, and business collateral including business cards, letterhead, and pitch decks.